Pretty in “Green”

The fashion industry seems to have officially jumped on the “green” bandwagon. It’s about time. Major retailers such as H&M and top designers like Stella McCartney have come out with eco-friendly lines of clothing and accessories. Designers with entirely sustainable fashion companies are sprouting up everywhere. Emily Katz, Linda Loudermilk, and Samantha Pleet are just a few to name.

H&M’s latest “Garden Collection”  uses organic cotton, organic linen, recycled polyester, and a renewable, eco-friendly material called “Tencel” which is silky in texture. The collection is soft and feminine, with lots of whites, neutrals, and florals. H&M has announced the planet to be part of its corporate responsibility. Its “sustainability strategy” can be accessed here, with detailed information on the company’s vision and long-term goals for reducing its impact on the planet.

Urban Expressions is a fashion company that creates sustainable, vegan handbags. Their bags can be found at Urban Outfitters as well as countless other small boutiques. I purchased a small, grey clutch by this company at a boutique called Handpicked which has several locations throughout the Carolinas and Georgia.

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Dress: HM Garden Collection, €29.99

Purse: Urban Expressions

Sandals: Naya, $145

Necklace, kylerdesigns.com

As someone that has felt a deep concern for the Earth since a very young age, it’s encouraging to know that sustainability is becoming a standard for the fashion industry, rather than just a trend. I encourage everyone to become more conscious of where their clothing is made, how it is made, and what values their favorite fashion retailers employ. Dressing fashionably and expressing oneself creatively without the expense of the planet has never been more do-able.

Here are some sustainable fashion sites worth checking out:

Eco Fashion World an in-depth guide to sustainable brands and stores, as well as the latest news & updates as to what’s going on in the “green” fashion world

Happy Hippie a comprehensive directory of eco-friendly and fair labor businesses of all categories, including home decoration, jewelry, apparel, art, gifts, and toys

Whole Living Whole Living’s section on Fashion & Style has some noteworthy articles on how to develop a stylish “green” wardrobe and home

Pure Citizen This is the eco-friendly version of websites like Rue-La-La. The site offers 72 hour discounted sales from sustainable and ethical companies. Part of the proceeds go to benefit a non-profit organization of the company’s choice… Sustainable shopping never felt so rewarding!

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1 Comment

Filed under Be Green, Fashion

One response to “Pretty in “Green”

  1. Jamie Dunst

    You rock! Good stuff and as always, well written.

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